A quick look at SQL Server UTF-8 collations

A client asked me about SQL Server collations, and if they should consider the new UTF8 collations (new since SQL Server 2019). I tried to hide my blank stare of ignorance, and promised them I’d look it up and get back to them.

Not gonna lie, I think UTF and Unicode can be pretty confusing at times, so I did some googling and some testing, and here’s what I found.